Donna Cravotta is a Dynamic, Engaging Professional Speaker.
Her funny, direct, and innovative approach to her area of expertise inspires every audience she engages. Attendees leave invigorated and ready to rethink their approach to social media.
She is available to speak on her signature topics at industry conferences, company off-sites, workshops, seminars and as a guest expert in select webinars and podcasts that serve high-level experts, small businesses, authors and content creators, and nonprofits.
Key Signature Talks and Topics
#RETHINKIT – VIEW SOCIAL MEDIA THROUGH A DIFFERENT LENS
Signature Talk and Keynote (45-60 minutes)
Social Media is more than most people think. Our view of Social Media is a bit more integrated, it includes:
Words– this is your content, strategically apply a dash of simple SEO and it makes all the difference.
Social Listening – the most underutilized skill online.
Engagement – yes make it a two-way conversation, just like real life.
PR – be introduced to people you never imagined. Better yet, position yourself so they find you.
Build it all into a Social PR System that works for you.
LISTEN TO YOUR SOCIAL MEDIA
Breakout Talk and Workshop Options
Most people view social media as a broadcast tool and strive to be loud and be heard. That approach does not work, the real results come from:
- Listening to what is happening below the surface of the collective noise.
- Actively joining conversations that are already happening.
- Showing up, adding value, building trust… not selling.
It’s not just about Social Media, you need an integrated Social Media Marketing Plan that includes both content and strategy. Have you determined:
- Why you want to be on Social Media?
- Who you want to connect with?
- What is your end goal?
- What is your budget? Um… it’s not free
YOUR “ANTHOLOGY” IS A VALUABLE ASSET – PUT IT TO WORK
Keynote, Breakout Talk and Workshop Options
All established businesses have amassed a valuable “body of work.” This content comes in all forms, perhaps they are case studies, white papers, academic reports, a series of blog posts, podcast interviews, online courses, or actual books.
When these assets were created they were important… in most cases they still are, but you and your team are off to create the next best thing. We provide a framework for how to take inventory of your virtual bookshelf and recycle or “upcycle” your best content. Breathe new life into your existing assets, create something entirely new that is fresh and targeted to the desired audience.
CUSTOM TALKS AND WORKSHOPS
- ASID NYC Chapter – Design a Social Media Strategy that Gets Results
- WomenCon – Panel Discussion Participant on Social Media
- Etsy Workshop – Social PR Strategies for Etsy Sellers
- Intelysis Sales Meeting – Win Across the Board: 5 Lead Generating LinkedIn Strategies
- FastTrac Entrepreneurial Training Program – Ongoing Guest Expert
- Full Sail University – Using Social Media to Understand and Engage with Your Customers
- Frequent Podcast Guest and Guest Blogger on the topics of:
- Social Media
- Social Listening
- Social PR
- Social Intelligence
- Content Marketing
- Relationship Marketing
- Small Business
- Women Entrepreneurs
- Single Parenting
”Donna Cravotta and I met at a networking event for Women Entrepreneurs. Her insights and approach to social media resonated with me so much that I asked her to be a Social-PR guest speaker for the FastTrac program. For over 2 years she participated as a guest expert and wowed the crowd every time.”
Former Program Manager
SUNY Levin Institute
“We engaged Donna to speak to our ASID chapter members. Most are not fans of social media, but Donna crafted a custom presentation, which was apparent and offered an entirely new perspective. She focused on listening and relationship building, these are skills we all have, but she exhibited how we can use the tools we have always used to build our businesses in an entirely new way. Fresh, engaging, and she is funny too.”
Phyllis Harbinger, ASID, NCIDQ, CID
Certified Interior Designer and Author
President, ASID NY Metro Chapter 2014/2015
Design Concepts Interiors
“Over the years, we have had a LOT of speakers come and present on social media and PR strategies. Donna has become my go-to person for this. Her message is so simple and easy to follow and do, it make the “job” fun. And the results soon follow. I recommend you work with Donna if you ever get the chance.”
BEST Coaches, Inc