You’re successful, have a steady flow of clients, and business is growing. Yet somehow the world of social media never quite works, it feels off and the results fall short of your expectations. You’ve tried to DIY it with programs, thrown money at Facebook ads, sat with your finger on the Instagram Live button and had no idea what to say, hired a team of gurus that told you what you “should” do… yet the only needle that moves is the one ticking your marketing budget into the red. You do not even want to think about the missed opportunity costs.

None of this feels right. You know there is a better way, there must be…

This is WHY I Created the Social PR Workshops

I’ve taken a different approach to social media from the early days, way back in 2009 when I got bitten by the bug.

While everyone was pushing and making noise so they could be seen. I went silent and listened, I figured out who I wanted to connect with and WHY. I understood that the power of connection, relationships, and conversation with the right people could have a bigger impact than being part of the noise. After a few of my early clients experienced successes that seemed to come out of the blue like $100K in sales over 8 months with no budget or being invited to be the “behind the scenes” chef on a national TV show that turned into a sizeable consulting engagement, I realized that I was onto something. My clients have been quietly making an impact since.

The Social PR Workshops are a series of comprehensive workshops that embody the educational component of the work I have done over the past 10 years. The methodology is based on my signature service the “Social PR Lens” and although online tools and strategies change constantly, it’s rooted (as much as possible) in the things that don’t change, relationships. 

The results my clients have are astounding, but they’re very different from the usual stories of fantastical feats. They don’t 10x anything and are not working 2 hours a day from the beach. What they gain is real insight into what they do, who it’s for, why they do it, and the impact they make. They see possibilities they could not see before and they know that a small, quiet approach to building an online presence has longevity and is much easier to do.

I created these workshops to help more people, perhaps you, claim their voice and speak from their heart online and offline.

That said, this is not for everyone and that is OK… but if you’re intrigued, please keep reading to learn more.

We’re all busy and social media is a crowded place. It’s easy to get lost in the noise and spend years near-missing the opportunities and relationships that elude us. What if we put the need for a magic bullet aside and delved deeper?

Social PR System

When the structure and strategy of the Social PR Lens are applied, social media becomes the vehicle to carry your story. You become familiar and trusted by established and new audiences.

These workshops are built around 4 core elements of the Social PR system:

1. Knowing your audience 
2. Positioning yourself to be visibile to the right people
3. Building sustainable relationships
4. Claiming the role of Social CEO in your business 

The tools we use are social media, PR, speaking live and virtually, and crafting a library of intentional content that supports your work rather than being a burden and time suck. Listening first to learn more about the audience you want to connect with. Becoming visible through being featured in the media they read/watch/listen to and speak at the events they attend. Social Media becomes your personal stage where the connections happen, relationships are cultivated, and hidden opportunities show themselves. And lastly, you know how to use the intellgence you gain from listening and apply it in your business strategy.

Each workshop contains several instructional videos, a workbook, action sheets, and other related tools and resources. It’s a unique DIY approach with support through the Social PR Club, a private Facebook community, monthly Q&A calls, and the abiility to ask questions in each workshop. 

Currently there are 7 workshops and there will be more. Each one is designed to stand on it’s own, they also compliment each other and work together. They can be purchased individually, in bundles, or you can buy them all. whether you buy one or all they will make you rethink your approach and open up to possibilities. They are built on the Teachable platform, they’re easy to access, you can ask questions in each workshop, and they are seamless to move through. You will have access to the content for as long as it exists.

They’re not “how-to” social media task lists, they’re high-level strategies that will help you to build a rock solid foundation for your online presence based on marketing principles that DO NOT change. The content in this workshop series includes the exact learning platform we use with our clients. We polished it all up and tested it with a small group over a three month period and their feedback is shared throughout this page.

INTRODUCTION: Be a Social CEO

It Takes a Village

This workshop is kind of like a your Social PR control center. It offers a new perspective on claiming your voice, finding your audience, and listening, the most underutilized marketing skill, particularly on social media. It contains 3 training videos, 2 workbooks one to help you build your audience persona and The Brain Trust, your own personal advisory board to help make informed business decisions.

Before you can successfully build trust and online relationships, it is crucial to have clarity on (1) who you serve (2) what you deliver to them, and (3) WHY. The videos and accompanying workbooks walk you through creating your own customized plan. It’s different for everyone.

This workshop is given to all participants and leads you through building your village before investing in digital ads, content development, publicity campaigns, or writing a book. First, find your place online and have a 360° vantage point to learn your audience’s needs and wants, likes and dislikes, and what they react to and how to listen and communicate with them.

VISIBILITY: Podcasts

Before, During & After the Interview

Podcasts are PR. There are currently over 700,000 active podcasts and they need guests. It’s also a personal experience, 80% of listeners listen to the entire episode, and 45% have have an average annual income of $250K+. These are pretty impactful numbers. 

This workshop walks you through everything you need before, during, and after the interview, including:

• A current list of almost 300 podcasts with more to come
• 2 learning videos
• Templates for a Speaker One Sheet and pitch emails that can easily be customized
• What to do and what NOT to do
• Strategies to leverage social media to position yourself and to build relationships with hosts
• How to leverage your interviews so you are invited to be a guest on other podcasts
• Recommendations on the tasks that can be delegated and what you must own to build valuable relationships
• PLUS: a Guest Interview with Michelle McGlade to gain the perspective of a podcast host

VISIBILITY: In the Media

Pitch & Position Yourself to Land Media

Landing media is one of the best ways to build visibility, credibility, and trust as a personal brand or small business. And.. it does not need to be hard or break the bank.

This workshop helps you to understand the value of publicity, where to find opportunities, how to pitch yourself, and more importantly how to position yourself so the media finds YOU. The workshop is filled with invaluable resources, including:

• Current media lists, including contact information and, when available, journalists preferences
• 3 learning videos
• Free resources to find media opportunities and how to best use them
• A library of media kit examples and pitch email templates that you can customize
• Strategies to leverage social media to position yourself and to build relationships with the media
• How to share your media opportunities to become an in demand expert
• Recommendations on the tasks that can be delegated and what you must own to build valuable relationships

VISIBILITY: From the Stage

Speak to Your Audience

Speaking from a stage will connect you to your audience in a deep and long-lasting way. But you need to know the right stages to be on and the right topics for your perfect audience.

This workshop leads you through where to look for speaking opportunities and creating the necessary assets to be prepared to walk into the spotlight, including:

• Strategies and free resources to find media opportunities and how to best use them
• Learn how to conduct research to identify relevant topics
• Aligning with your content plan
• Template for a Speaker One Sheet
• Recommendations on the tasks that can be delegated and what you must own to build valuable relationships

RELATIONSHIPS: Meet Me on LinkedIn

Leverage Relationships to Grow Your Community

This workshop is quite different than most LinkedIn trainings. It’s focused on leveraging your existing relationships to expand your reach in a meaningful way. There is NO SPAM involved. Yet it does include:

• 3 learning videos
• Deep dive on building an intentional profile. We will go through every field and explain how and why to set your profile up to build relationships
• Understanding how advanced search works and how to align your profile to work with the algorithms
• Setting up an easy to implement relationship building system
• Spammy functions to avoid 
• The differences between Basic (free) and Paid options
• Hashtags on LinkedIn and how to use them to your benefit
• The power of recommendations and endorsements
• Recommendations on the tasks that can be delegated and what you must own to build valuable relationships

RELATIONSHIPS: Intentional Writing

Powered by SEO &Keywords

This workshop helps you to build content that is structured to be easy to write, repurpose, and are powered by SEO and keywords. 

SEO and keyword strategies may feel cryptic and complex, yet when used in a conversational way there is a relevance and beauty to the simplicity plus Google loves relevance! We teach you how to use free and low-cost tools to identify the words that your audience is already using and advice on how to weave both highly-trafficked and unique keywords into your content.

Consistent and strategic use of keywords helps to build trust and relationships with your readers and with Google. Your online rankings will improve and you’ll start to become visible to your audiences.

The technology and tools have changed significantly. Over the past year we have been able to empower our clients by leveraging some incredible tools. This workshop includes all of the learning we share with our clients. You will be armed with the right toolset and the knowledge on how to use them to craft content that actually builds relationships for you.

RELATIONSHIPS: Content Upcycling

Plan & Repurpose Your Words

This workshop covers content and how you can make the most out of what you already have and build new content in a very intentional way. This practice makes content creation infinitely easier and it carries a bigger impact.

Content is the cornerstone of any marketing plan. Every asset created should have multiple, strategic purposes. After you have been in business for a number of years, you have accumulated a body of work that is likely collecting dust on a virtual bookshelf. Whether it’s a book, a series of articles, an online course, seasons of podcast interviews, or something else.

Learn how to Marie Kondo what you already have, release what you no longer need, and craft your existing content into someone new and relevant for where you are NOW and directed at your desired audience.

Imagine having a steady stream of fresh content flowing allowing you to focus your time on engaging and building relationships with your growing community while you increase your credibility, and build valuable relationships that lead to opportunities such as speaking engagements, partnerships, clients, and complete the unwritten chapter…

You’re successful, love what you do, but social media always seems linke a pain in the a**. It never feels right, yet you know there muct be a better way to do this. You have no problem doing the work, you simply don’t know what to do. 

You have content… lots of content that very few people have read, watched, or listened to. Perhaps you have a series of podcast interviews, years of blog posts, or a book languishing on the virtual shelf. What if you could turn your content into a multi-year, mult-channel content plan that breathes new life into your business.

You have a different approach, you genuinely care about what you bring into the world, and know in order to make a bigger impact with your work more people need to know about you. Media is the way to do this but where do you even begin? This is exactly why I created this workshop series!