OUR SERVICESOur services are foundational and structured in blocks that reflect each segment of the Social PR system. Each segment is available individually, but work best when integrated and built together.
SOCIAL LISTENING, SOCIAL RESEARCH, AND DISCOVERY
This is not typical market research. Yes, we look at the targeted industry, but we look through a different lens. We focus on conversations and trends and then find the opening for you to enter. Discovery happens during the process, we always uncover unexpected, hidden gems.
Words are powerful when the right ones are used. We identify and advise on leveraging the power of the words already being used in relevant searches. The words that will land you in conversations that change the trajectory of your business.
CONTENT PLANNING AND CONTENT STRATEGY
Content is the foundation of the Social PR System and every asset created should have multiple, strategic purposes whether it be an article, media, videos, a white paper or something entirely different. Our content strategy block integrates existing and new content.
SOCIAL INTELLIGENCE DASHBOARD
The most underutilized marketing skill is listening. Social media is no different than a live interaction. We have all experienced enriching conversations that are the result of listening and then reacting. Our customized dashboard is crafted to streamline the deluge of information available online and create a space to easily listen, learn and engage with purpose.
SOCIAL MEDIA AND STRATEGIC COMMUNICATIONS
Random Social Media never works. Strategy and measurement to identify what moves the needle and what doesn’t is NOT optional. We align social strategy with business objectives and goals that can be measured and tweaked for optimum results.
PR AND MEDIA POSITIONING
Media coverage is the fastest way to grow visibility, credibility, and trust to a new and targeted community. Yet many small business enterprises overlook or disregard this invaluable marketing channel. We build the assets that focus on your strengths, position you among aspirational peers, and create a strong and consistent presence that attracts media professionals that are using social media to locate experts and resources for interviews. Priceless.