OUR SERVICES

For Content Creators, Speakers & Authors

Before I dive into the details of what we do, I’d like to explain why we do it and how our work is different. The WE is me and a very small team and trusted partners, we work closely with every client.

We deeply care about marketing with intention, empowering our clients, and building relationships online and offline. Our toolset includes innovative content creation, social media, PR, intelligence, and speaking opportunities.

Equally important is teaching clients to explore who they are looking to connect with, what they can do for them, and why. Through this process, they begin to view their online and offline presence through a different lens, they realize that there are opportunities everywhere.

Together we craft a plan that will position them to connect with the smallest viable audience by listening, engaging, and learning what they want and need. Armed with this invaluable intelligence, they have the insights to create content, products, and services that speak to directly their tribe.

There is nothing random in our work, all strategies are aligned to meet a business objective, we start by asking what is important to YOU, why it’s important, and who it’s for. We devise a customized strategic action plan that includes a mix of what you already have, what is already working, and recommendations for up-leveling existing assets or adding new ones. Throughout our focus is on creating an online home that builds relationships with both the humans in your tribe and the search engines.

Keep reading to learn more about our signature service the Social PR Lens and add-on projects. Let’s explore what’s possible for you.

SOCIAL PR LENS

Foundation

This is where all client engagements begin. We ask a lot of questions to learn your goals and dreams, do the research, create the strategies, build the foundational blocks, over several months we work with you and your team to integrate this new infrastructure into your business and teach you how to use it. These projects are 100% customized for each client, start at $5,000 and are priced according to the scope of work.

If you’d like to learn more…

click below, answer a few questions and book a complimentary call

SOCIAL PR LENS

the foundation

What is the Social PR Lens?

Social PR Lens is our craft signature service and where all client engagements begin.

It’s about the depth of our vision. We all see through our own lens that encompasses our experiences, relationships, and knowledge. The Social PR Lens is a collaborative real-time vision board that layers the goals you share with us and what we see as we move through the research and planning of each project. Then we teach you how to adjust your lens to be on the lookout for relationships and opportunities that you would have never known existed. It’s similar to the difference between what you see when taking a walk versus driving in a car, you miss so much as you whiz by.

The Research & Strategy

It’s an integrated toolset rooted in research and strategically combines Social Media, PR, Keyword and SEO Strategies, and Content Marketing. The elements that weave throughout these powerful systems are:

  • audience development
  • social media research and intelligence
  • social listening
  • content development, content repurposing, content upcycling
  • SEO strategy
  • keyword analysis
  • earned and owned media
  • knowing where to find and join relevant conversations that lead to real relationships that make a difference
  • knowing your tribe, being connected in a way that only you can, showing kindness and care

When the structure and strategy of the Social PR Lens are applied, you see on an entirely new level. Social media becomes the vehicle to carry your story. You become familiar and trusted by established and new audiences.

Social media constantly changes and it’s frustrating. However, one thing we can count on is that it will continue to evolve. Instead of allowing that to hold us back, we have learned to stick to the things that don’t change such as proven marketing strategies that align with business objectives. Working from this perspective allows us to architect a strong infrastructure custom designed for each client based on their specific goals and follows their audience as the world changes.

The Parts of the Social PR Lens

The following are included in all Social PR Lens projects:

The Brain Trust – This is an advisory board of sorts where we gather the extensive research and build the data into a multi-tabbed spreadsheet. Each project is custom, so content may vary by client, but there are key elements that apply for all clients, they are keywords, hashtags, media contacts, influencers, peers, and ideas.

Social PR Intelligence Dashboard – Built in a social media management tool, this customized dashboard is crafted with the content from your brain trust and built to shut down the deluge of collective noise found online and streamlined to create a space to easily listen, learn, and engage with purpose.

This dashboard serves three purposes (1) houses your content so it’s easy to carry your story throughout your online presence (2) holds your analytics to track your results and (3) is where you come to connect with your audience and share curated content.

Social PR Strategic Action Plan – Random Social Media never works. This asset aligns the findings of the Social PR Lens with business objectives and goals to create specific strategies and measurements to bring this plan to life.

Social PR Strategic Content Plan – Content is valuable, this strategic plan maps out ways in which your existing content can be repurposed and upcycled in creative ways and identifies where there are holes. Collectively the plan recommends interesting ways to expand your story in a way that builds relationships and opens the door to possibility and opportunity.

Training and Resource Center – Access to our training and resource center that includes video training, guides, and various resources for maximizing your Social PR presence.

Keyword Analysis and SEO Strategies – The right words are powerful. SEO and keywords may feel cryptic and complex, yet when used in a conversational way there is a relevance and beauty to the simplicity plus Google loves relevance! We identify the words that your audience is already using and advise on how to weave both highly-trafficked and unique keywords into your content so your content works for you. Consistent and strategic use of keywords helps to build trust and relationships with your readers and with Google. Your online rankings will improve and you’ll start to become visible to your audiences.

PR and Media Positioning – Media coverage is the fastest way to grow visibility, credibility, and trust to a new and targeted audience. Yet many personal brands and small businesses overlook or disregard this invaluable marketing channel. We build the assets that focus on your strengths, position you among aspirational peers, and create a strong and consistent presence that attracts media professionals that are using social media to locate experts and resources for interviews. A well-positioned PR presence will build your SEO as well, through high ranking backlinks to your website. We do not operate as a traditional PR agency, we empower our clients to build their own media relationships which is a unique business asset and helps them to stand out as an unmistakable leader.

Once the foundation is built you can layer on additional projects such as content development, specific PR plans, and ongoing advisory and training services. See the ADDITIONAL SERVICES section below for details.

SOCIAL PR LENS

Foundation

This is where all client engagements begin. We ask a lot of questions, do the research, create the strategies, build the foundational blocks, over several months we work with you and your team to integrate this new infrastructure into your business and teach you how to use it. These projects start at $5,000 and are priced according to the scope of work.

If you’d like to learn more…

click below, answer a few questions and book a complimentary call

3 WAYS TO KNOW IF SOCIAL PR LENS IS RIGHT FOR YOU

You’ve already built a successful business and want the tools and strategy needed to be a Social CEO and lead your team to amplify your brand’s unique voice and culture online through social media, media opportunities, content development, and relationship marketing.

You have content… an existing body of work. Perhaps you have a series of podcast interviews, years of blog posts, or a book languishing on the virtual shelf. These can all be upcycled into the backbone of your content plan by turning them into new assets that breathe life into your business and help you to connect with new audiences.

You have a different approach, you genuinely care about what you bring into the world, and know in order to make a bigger impact with your work you need to be more connected to your existing audience and know how to continually grow your audience through listening, intelligence, engagement, and communication. But you don’t know how.

ADDITIONAL SERVICES

continue building your online foundation with these add-on projects

SOCIAL PR ANTHOLOGY

content writing, strategy, marketing

Content is the cornerstone of the Social PR System and every asset created should have multiple, strategic purposes. Have a body of work that is collecting dust? Whether it’s a book, a series of articles, an online course, seasons of podcast interviews, or something else.

Allow us to take over your content and build it into something new. We can create a plan and you and your team can handle the building or we can do it all… create the plan, build it out into a series of articles, scheduled social media posts, and more using the intelligence from the Social PR Lens and directed at your desired audience.

Imagine having a steady stream of fresh content flowing allowing you to focus your time on engaging and building relationships with your growing community while you increase your credibility, and build valuable relationships that lead to opportunities such as speaking engagements, partnerships, clients, and complete the unwritten chapter…

SOCIAL PR PIPELINE

prospect strategies

A pipeline can lead to anything… it does not necessarily need to be a sales process. This project can also help to build a system for finding speaking opportunities, strategic partners, media opportunities, the possibilities are endless.

Having a system in place will help to shorten the sales (or other) process and use the intelligence from the Social PR Lens to identify prospects (or others) through social media. We can build a custom system and teach you and your team how to manage the process and bring a steady stream of qualified prospects (or others) into your pipeline to build valuable relationships and increase your bottom line.

STRATEGY, ADVISORY & TRAINING SERVICES

Once we work with clients and get them up and running with their Social PR Lens foundation, we often continue working with them in an ongoing way. Our services are unique and we find that although our clients run the systems we help them to create, they need our support as their business grows and opportunities arise.

We created a host of flexible strategy, advisory, and training services that can be mixed and matched to support the expansion of existing clients or used as a preliminary assessment for prospective clients.

  • Monthly or Quarterly strategy or training sessions
  • Training for new team members
  • Project-based strategy
  • 1/2 and full Strategic Planning Days that can be done in person or virtually

We can create a plan to meet your needs. Whether it be a monthly strategy call to roll in new initiatives and stay on track or a block of time to work through a more detailed training or strategy initiative.

SOCIAL PR LENS

Foundation

This is where all client engagements begin. We ask a lot of questions to learn your goals and dreams, do the research, create the strategies, build the foundational blocks, over several months we work with you and your team to integrate this new infrastructure into your business and teach you how to use it. These projects are 100% customized for each client, start at $5,000 and are priced according to the scope of work.

If you’d like to learn more…

click below, answer a few questions and book a complimentary call

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