OUR SERVICES

For Content Creators, Speakers, Authors & Change-Makers

Before I dive into the details of what we do, I’d like to explain why we do it and how our work is different. The WE is me and a very small team, we work closely with every client.

We deeply care about marketing with intention, empowering our clients, and building relationships online and offline. Our toolset includes innovative content creation, social media, PR, intelligence, and speaking opportunities.

Equally important is teaching clients to explore who they are looking to connect with, what they can do for them, and why. Through this process, they begin to view their online and offline presence through a different lens, they realize that there are opportunities everywhere.

Together we craft a plan that will position them to connect with the smallest viable audience by listening, engaging, and learning what they want and need. Armed with this invaluable intelligence, they have the insights to create content, products, and services that speak to directly their tribe.

All strategies are aligned to meet a business objective, we start by asking what is important to YOU, why it’s important, and who it’s for. We devise a customized strategic action plan that includes a mix of what you already have, what is already working, and recommendations for up-leveling existing assets or adding new ones. Throughout our focus is on creating an online home that builds relationships with the humans in your tribe and search engine bots.

Keep reading to learn more about the three options of our signature service the Social PR Lens. Let’s explore what’s possible for you.

 

 

SOCIAL PR LENS – THREE OPTIONS

Foundation

This is the full package, we do the research, build the strategy, build the foundational blocks into the foundation of your business and then over several months teach you how to use it. These projects start at $5,000 and are priced according to the scope of work.

miniPLUS – $1000+

The miniPLUS fits in between the foundation and the mini. We do the research, build the strategy, and provide training resources to help you and your team build the foundational blocks into the foundation of your business.

mini – $500

The mini includes the elements of the foundation and the miniPLUS, but it’s smaller and intended for solo and micro businesses. We do the research, build the strategy, and provide training resources to help you and your team build the foundational blocks into the foundation of your business.

If this feels right, click below, answer a few questions and book a complimentary discovery call so we can find the right fit for you.

SOCIAL PR LENS

the foundation

What is the Social PR Lens?

Social PR Lens is our craft signature service and where all client engagements begin.

It’s an integrated toolset that combines Social Media, PR, Keyword and SEO Strategies, and Content Marketing. The strategies that weave throughout these powerful systems are:

  • audience development
  • social media research and intelligence
  • social listening
  • content marketing
  • SEO strategy/keyword analysis
  • earned and owned media
  • knowing where to find and join relevant conversations that lead to real relationships that make a difference
  • knowing your tribe, being connected in a way that only you can, showing kindness and care.

When the structure and strategy of the Social PR Lens are applied, social media becomes the vehicle to carry your story. You become familiar and trusted by established and new audiences.

Social media constantly changes and it’s frustrating. However, one thing we can count on is that it will continue to evolve. Instead of allowing that to hold us back, we have learned to stick to proven marketing strategies that align with business objectives. Working from this perspective allows us to architect a strong infrastructure custom designed for each client based on their specific goals and follows their audience as the world changes.

The Parts of the Social PR Lens

The following are included in all Social PR Lens projects:

The Brain Trust – This is an advisory board of sorts where we gather the extensive research and build the data into a multi-tabbed spreadsheet. Each project is custom, so content may vary by client, but there are key elements that apply for all clients, they are keywords, hashtags, media contacts, influencers, peers, and ideas.

Social PR Intelligence Dashboard – Leverage your internal and external stakeholders to carry your story throughout your online presence. Our customized dashboard is crafted with the content from your brain trust and built to shut down the deluge of collective noise found online and streamlined to create a space to easily listen, learn, and engage with purpose.

Social PR Strategic Action Plan – Random Social Media never works. This asset aligns the findings of the Social PR Lens with business objectives and goals to create specific strategies and measurements to bring this plan to life.

Social PR Strategic Content Plan – Content is valuable, this strategic plan maps out ways in which your existing content can be reused and upcycled in creative ways and identifies where there are holes. Collectively the plan recommends interesting ways to expand your story in a way that builds relationships and opens the door to possibility and opportunity.

Training and Resource Center – Access to our training and resource center that includes video training, guides, and various resources for maximizing your Social PR presence.

Keyword Analysis and SEO Strategies – The right words are powerful. SEO and keywords may feel cryptic and complex, yet when used in a conversational way there is a relevance and beauty to the simplicity plus Google loves relevance! We identify the words that your audience is already using and advise on how to weave both highly-trafficked and unique keywords into your content so your content works for you. Consistent and strategic use of keywords helps to build trust and relationships with your readers and with Google. Your online rankings will improve and you’ll start to become visible to your audiences.

PR and Media Positioning – Media coverage is the fastest way to grow visibility, credibility, and trust to a new and targeted audience. Yet many personal brands and small businesses overlook or disregard this invaluable marketing channel. We build the assets that focus on your strengths, position you among aspirational peers, and create a strong and consistent presence that attracts media professionals that are using social media to locate experts and resources for interviews. A well-positioned PR presence will build your SEO as well, through high ranking backlinks to your website. We do not operate as a traditional PR agency, we empower our clients to build their own media relationships which is a unique business asset and helps them to stand out as an unmistakable leader.

SOCIAL PR LENS – THREE OPTIONS

Foundation

This is the full package, we do the research, build the strategy, build the foundational blocks into the foundation of your business and then over several months teach you how to use it. These projects start at $5,000 and are priced according to the scope of work.

miniPLUS – $1000+

The miniPLUS fits in between the foundation and the mini. We do the research, build the strategy, and provide training resources to help you and your team build the foundational blocks into the foundation of your business.

mini – $500

The mini includes the elements of the foundation and the miniPLUS, but it’s smaller and intended for solo and micro businesses. We do the research, build the strategy, and provide training resources to help you and your team build the foundational blocks into the foundation of your business.

If this feels right, click below, answer a few questions and book a complimentary discovery call so we can find the right fit for you.

3 WAYS TO KNOW IF SOCIAL PR LENS IS RIGHT FOR YOU

You’ve already built a successful business and want the tools and strategy needed to be a Social CEO and lead your team to amplify your brand’s unique voice and culture online through social media, media opportunities, content development, and relationship marketing.

You have content… an existing body of work. Perhaps you have a series of podcast interviews, years of blog posts, or a book languishing on the virtual shelf. These can all be upcycled, build the backbone of your content plan by turning them into new assets that breathe life into your business and help you to connect with new audiences.

You have a different approach, you genuinely care about what you bring into the world, and know in order to make a bigger impact with your work you need to be more connected to your existing audience and know how to continually grow your audience through listening, intelligence, engagement, and communication. But you don’t know how.

ADDITIONAL SERVICES

continue building your online foundation

SOCIAL PR ANTHOLOGY

content repurposing strategy

Content is the cornerstone of the Social PR System and every asset created should have multiple, strategic purposes. Have a body of work that is collecting dust? Whether it’s a book, a series of articles, an online course, seasons of podcast interviews, or something else.

Allow us to take over your content and build it into something new. We can create a plan and you and your team can handle the building or we can do it all… create the plan, build it out into a series of articles, scheduled social media posts, and more using the intelligence from the Social PR Lens and directed at your desired audience.

Imagine having a steady stream of fresh content flowing allowing you to focus your time on engaging and building relationships with your growing community while you increase your credibility, and build valuable relationships that lead to opportunities such as speaking engagements, partnerships, clients, and complete the unwritten chapter…

SOCIAL PR PIPELINE

prospect strategies

Shorten the sales process and use the intelligence from the Social PR Lens to identify prospects through social media. We can build a custom lead generation system and teach you and your team how to manage the process and bring a steady stream of qualified prospects into your pipeline to increase your bottom line.

STRATEGY, ADVISORY & TRAINING SERVICES

 

Individual or ongoing strategy, advisory, and training services are also available.

We also offer 1/2 and full Strategic Planning Days that can be done in person or virtually.

We can create a plan to meet your needs. Whether it be a monthly strategy call to roll in new initiatives and stay on track or a block of time to work through a more detailed training or strategy initiative.

SOCIAL PR LENS – THREE OPTIONS

Foundation

This is the full package, we do the research, build the strategy, build the foundational blocks into the foundation of your business and then over several months teach you how to use it. These projects start at $5,000 and are priced according to the scope of work.

miniPLUS – $1000+

The miniPLUS fits in between the foundation and the mini. We do the research, build the strategy, and provide training resources to help you and your team build the foundational blocks into the foundation of your business.

mini – $500

The mini includes the elements of the foundation and the miniPLUS, but it’s smaller and intended for solo and micro businesses. We do the research, build the strategy, and provide training resources to help you and your team build the foundational blocks into the foundation of your business.

If this feels right, click below, answer a few questions and book a complimentary discovery call so we can find the right fit for you.

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