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5 Ways to Use Social Media to Make Connections Online

Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...

Keep reading if you want to be featured in magazines

Keep reading if you want to be featured in magazines

Strategies to Pitch a Story to a Magazine A few years ago they closed the bookstore in my town and now I need to take a road trip to conduct one of my favorite forms of research. Yes it can be done online and I have all the right tools to do this from my computer, but...

10 Social PR Strategies to Build Your Brand

10 Social PR Strategies to Build Your Brand

Social PR is... Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media.  When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...

30 Types of Content You Can Publish Online

When you think of creating online content, what flashes immediately into mind? Most likely, “blog posts”. But did you know there are at least 30 types of content you can publish online? Disclaimer - you do not need to implement all 30, just use what works for you!...

8 Ways to Use Keywords in Social Media

Finding and using the best keywords is a crucial part of marketing your business and should be a big part of your content strategy. There are plenty of tools to help you do this and it does not need to be complex or something that will be a big expense. Quite often...

12 Simple Retweeting Strategies

Retweets are probably the most over-used and least understood feature of Twitter.  Yet using them correctly can help grow your traffic like no other strategy. Meet and Retweet To "Retweet” simply means sharing someone else’s tweet with your followers.  It’s a mark of...

Listen to your social media

Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...

What to do when you land a TV spot?

HOW TO CAPITALIZE ON YOUR MEDIA OPPORTUNITY WOO HOO! All of the pitching is paying off and you just landed your first TV appearance. So first you squeal, jump up and down, call everyone you know and then what? Here are a few pointers to make sure your star quality...

Strategies for Creating an Editorial Calendar

Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan.  Top...

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