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How to Use Free Resources to Land Media Opportunities

How to Connect with Media? Landing media opportunities for your small business can grow your visibility in a very targeted way and introduce you to vast new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY...

Social Media Is All About Connecting With People

Whether you are part of a huge corporation or are a small business owner, you know that a social media presence is no longer optional. It’s an integral part of the marketing plan for any business that wants to be profitable. If your business is not engaging regularly,...

How PR, Advertising and Social Media Work Together

Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: [Tweet "#Advertising is what you pay for, #publicity is what you pray for - unknown"] This is an incredibly powerful and accurate...

Book Marketing 101

Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book's success, and the more media you can get, the better. Start With the Book...

What about the word “HACK”?

This has been on my mind for quite some time, when did people start using the word "hack" as a positive word? This drives me crazy, I go to events, read blogs, watch videos and people I deeply respect share their brilliance and call it a "hack." It always stops me...

Use Keyword Phrases to Grow Visibility

Keyword Phrases are like Content Rocket Fuel While there are many entrepreneurs and small business owners who write a blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need...

Who are your influencers?

We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...

Social Media – what NOT to do

There are so many articles and discussions on what to do in social media.... but people rarely share what you should NOT do. I would like to address a few things to avoid here. This is just my short list of mistakes I see in my work with clients and by being active in...

5 Ways to Use Social Media to Make Connections Online

Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...

Keep reading if you want to be featured in magazines

Strategies to Pitch a Story to a Magazine A few years ago they closed the bookstore in my town and now I need to take a road trip to conduct one of my favorite forms of research. Yes it can be done online and I have all the right tools to do this from my computer, but...

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