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How to Use Hashtags to Unlock Innovative Conversations

One thing I have learned about social media is that often the simplest strategy can be confusing. Such as hashtags, most people do not truly grasp that hashtags are conversations. I love to teach the value of using hashtags and the possibilities that these little...

Announcing Social Pivot PR

After months in the incubator… We are thrilled to introduce the birth of our new brand Social Pivot PR. This has been a journey of growth, change, amazement, and a few kicks in the gut. Welcome to Social Pivot PR Social Pivot PR is a small boutique agency that works...

Smart Social Media Listening Strategies

Smart Social Media Listening Strategies Social media has changed the way business is done. Small business owners have access to a level of research and business intelligence that we never had access to before. In the past, this type of information was only...

Don’t Fear Keywords

Don't Fear Keywords Most business owners shy away from incorporating keywords into their online content due to feeling overwhelmed by the enormity of the idea of SEO... It's time to let that go and.... Embrace the Power of Keywords Keyword research and SEO can be...

How to Use Free Resources to Land Media Opportunities

How to Connect with Media? Landing media opportunities for your small business can grow your visibility in a very targeted way and introduce you to vast new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY...

Social Media Is All About Connecting With People

Whether you are part of a huge corporation or are a small business owner, you know that a social media presence is no longer optional. It’s an integral part of the marketing plan for any business that wants to be profitable. If your business is not engaging regularly,...

How PR, Advertising and Social Media Work Together

Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: [Tweet "#Advertising is what you pay for, #publicity is what you pray for - unknown"] This is an incredibly powerful and accurate...

Book Marketing 101

Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book's success, and the more media you can get, the better. Start With the Book...

What about the word “HACK”?

This has been on my mind for quite some time, when did people start using the word "hack" as a positive word? This drives me crazy, I go to events, read blogs, watch videos and people I deeply respect share their brilliance and call it a "hack." It always stops me...

Use Keyword Phrases to Grow Visibility

Keyword Phrases are like Content Rocket Fuel While there are many entrepreneurs and small business owners who write a blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need...

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