APPROACHFocus on Social Listening and Simply Talk to Your People
THE GOAL: BE RECOGNIZABLE BY THE RIGHT PEOPLE
Our approach is a bit different, it may seem complex, but it is not. It is actually deceptively simple…The toolset is a combination of Social Media, PR, Keyword and SEO Strategies, and Content Marketing, also known as Social PR.
Social PR is a powerful integrated system comprised of social media research, social listening, connecting, starting and joining relevant conversations that lead to building real relationships that make a difference. We keep the “social” in social media and use it to conduct unique research that always uncovers hidden gems.
Each engagement is customized and tailored to our client’s business objectives and goals. We do not build silos or use the same strategy for each client. Our belief is that the most powerful tool is owning and strategically amplifying your voice. That is what is heard above the collective noise of social media.
METHODRise Above The Collective Noise
OUR SOCIAL PR METHOD
FOCUS ON SOCIAL LISTENING AND SIMPLY TALK TO YOUR PEOPLE.
Instead of shouting above the collective noise on social media…we strategically listen first. Every hashtag is a conversation and a little research will help identify the relevant ones.
These chats can include existing or potential clients, events, trends, the media, vendors, basically any segment of your audience that either needs you or cares about what you do.
Our methodology makes it all so simple. You find the people you want to engage with and get into the conversation. It is not a numbers game, it’s about people.
Once we nail it, we architect an integrated Social PR infrastructure that aligns with and exceeds your key business objectives and follows your audience as the world changes,