Learn From the Best: Uplevel Your Copywriting Game
A client reached out and told me that she was interested in learning more about copywriting and content marketing, specifically how to craft engaging copy for marketing purposes.
This client is a published author and writes beautifully, but she noticed that the traffic to her website was steadily growing with a few interesting spikes, yet the conversions were not. This denotes a problem somewhere along the line which we will investigate and fix, but she is antsy.
She is ready and excited to dive into upleveling her copywriting and content marketing skills so I dove in and curated a collection of articles and resources to help her. This collection of articles from some of my favorite people and places to learn from is so good I had to share with YOU too.
I batched the resources by author/website so you can easily follow and learn from them perhaps you’ll find that you have a preference. Use these resources, there is always something new to learn and we can all benefit by adding better content to the crowded online space. Don’t forget to share with your communities, with proper attribution to the respective authors of course.
Ann Handley – Marketing Profs
I bow, Ann Handley is the best as is her company and team at MarketingProfs. This is from her about page on her website and something we can all aspire to in our writing.
“Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results.
And she will inspire you to do work you’re proud of.”
9 Qualities of Good Writing
This article is the framework of Ann’s book “Everybody Writes” which everybody should have a well-worn copy on their bookshelves.
A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [infographic]
This infographic is a quick graphic checklist that applies to all writing projects. I shared this with my son and a friend that I am holding accountable for finishing the first draft of her book.
Content Marketing Institute
31 Cringeworthy Content Marketing Things That Should Die
OK maybe the title is a bit harsh, but it got your attention didn’t it? This article from Content Marketing Institute asked 31 top marketers what NOT to do, in addition to their stellar advice, they each provided a flip-side and a way to do it better.
Copybloggers is another place I go to learn both old and new copywriting strategies. One strategy they often talk about in their content is the importance of listening and the clarity and insights you can gain but being on top of what your audience responds to, is asking for, get excited about, or simply does not like. This is all intelligence that you can use to make better-informed business decisions.
Below are two articles that focus on taking a step back and listen before you start writing. Give it a try…
Want to Persuade Your Audience to Take Action? First Look for Clarity
Spark Your Next Breakthrough Copy Insight with Systematic Listening
Chris Brogan is another prolific writer that consistently and generously publishes amazing content, and has for years. This article “How to Earn More Customers” discusses the importance of creating bite-sized content that meets the reader or client where they are. This content is typically easy to read, retain, share, and repurpose too.
I had to include Seth Godin’s wisdom in this article and it was hard to decide what to share. I went back to his roots, Permission Marketing, he invented it. This article was written in 2008, yet the message is still relevant today. Seth defines the terms of what permission is and what it is not. I can go on and on, but me recommendation is to read the article and anything else Seth Godin writes.
Global Web Index
Global Web Index is such a valuable resource for research and statistics. They also have top-notch, incredibly smart copywriters. This article shares a few brief case studies on highly successful big brand marketing campaigns and what they got right. Read through and see where you might find inspiration to incorporate some of the strategies they used in your much smaller business.
Insight for SMEs: Finding the Right Marketing Message for your Audience
What did you learn? What fired you up? Comment below or share on our Facebook Page. Also, tag us in your posts so we can read and share your content.