Who are your influencers?

We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...

Social Media – what NOT to do

There are so many articles and discussions on what to do in social media…. but people rarely share what you should NOT do. I would like to address a few things to avoid here. This is just my short list of mistakes I see in my work with clients and by being...

5 Ways to Use Social Media to Make Connections Online

Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...

8 Ways to Use Keywords in Social Media

Finding and using the best keywords is a crucial part of marketing your business and should be a big part of your content strategy. There are plenty of tools to help you do this and it does not need to be complex or something that will be a big expense. Quite often...