Book Marketing 101

Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the...

What about the word “HACK”?

This has been on my mind for quite some time, when did people start using the word “hack” as a positive word? This drives me crazy, I go to events, read blogs, watch videos and people I deeply respect share their brilliance and call it a...

Use Keyword Phrases to Grow Visibility

Keyword Phrases are like Content Rocket Fuel While there are many entrepreneurs and small business owners who write a blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need...

Who are your influencers?

We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...

Social Media – what NOT to do

There are so many articles and discussions on what to do in social media…. but people rarely share what you should NOT do. I would like to address a few things to avoid here. This is just my short list of mistakes I see in my work with clients and by being...

5 Ways to Use Social Media to Make Connections Online

Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...