Announcing Social Pivot PR

Announcing Social Pivot PR

After months in the incubator… We are thrilled to introduce the birth of our new brand Social Pivot PR. This has been a journey of growth, change, amazement, and a few kicks in the gut. Welcome to Social Pivot PR Social Pivot PR is a small boutique agency that works...
Smart Social Media Strategies

Smart Social Media Strategies

Smart Social Media Strategies Social media has changed the way business is done. Small business owners have access to a level of research and business intelligence that we never had access to before. In the past, pre-Twitter, this type of information was only...
Don’t Fear Keywords

Don’t Fear Keywords

Don’t Fear Keywords Most business owners shy away from incorporating keywords into their online content due to feeling overwhelmed by the enormity of the idea of SEO… It’s time to let that go and…. Embrace the Power of Keywords Keyword research...
Land Media with Free Resources

Land Media with Free Resources

How to Connect with Media? Landing media for your small business can grow your visibility in a very targeted way and introduce you to vast new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY Times or...

Book Marketing 101

Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the...

What about the word “HACK”?

This has been on my mind for quite some time, when did people start using the word “hack” as a positive word? This drives me crazy, I go to events, read blogs, watch videos and people I deeply respect share their brilliance and call it a...

Use Keyword Phrases to Grow Visibility

Keyword Phrases are like Content Rocket Fuel While there are many entrepreneurs and small business owners who write a blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need...

Who are your influencers?

We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...