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SOCIAL PIVOT PR
SOCIAL MEDIA CAN BE A PORTAL OF OPPORTUNITY
We bring simplicity and a direct and honest approach to our methodology and client projects. My style of strategic guidance always includes my full heart, my innovative brain, a smattering of humor and New York grit.
This mix is greatly appreciated by our select roster of clients and members of our online programs. They often come to us frustrated and confused. We turn it around, we listen and then we walk right alongside them, educating them as they grow.
This is all wrapped up into the methodology i created over the years called The Gather Method™. You can learn more about that below.
THE SOCIAL PIVOT PR TEAM
I’m a big fan of collaboration over competition and the culture of my little business has always been centered around sharing what I know and supporting others… many of my friends, clients, and colleagues are of the same mindset so I actively partner with amazing entrepreneurs to share our knowledge, connections, communities to grow intentionally and collectively.
The team is mostly me and I bring on these trusted partners when needed. We all work virtually, collaboratively, and creatively. This allows us to offer customized, high-level strategic solutions at an affordable pricepoint.
My ad hoc team and I work well without borders and serve clients the same way. Our team is experienced in all modalities of the work we do, and we also make referrals when work expands beyond our scope:
- Social Listening, Social Research, Search Listening and Discovery
- Keyword and SEO Strategies
- Content Planning, Content Repurposing, and Content Marketing
- Social Media and Strategic Communications
- PR and Media Positioning
- And often things that come up as a result of our work
THE GOAL: RETHINK SOCIAL MEDIA
It’s our business goal to help small businesses navigate the online world. Stop wasting time and money and use social platforms to find and connect with the right audience and grow from there.
Most people find their way to me after having some kind of bad experience… either they blew the budget on digital ads, hired an expensive SEO or PR expert and did not get the results they were promised, or are simply sick of being disillusioned by the grind of showing up on social media.
By this time they are ready for something new, they know there’s a better way and it’s true. It’s pretty simple too… focus on the strategies that don’t change regardless of technology:
- and research too, it’s really important
Each engagement is customized and tailored to our client’s business objectives and goals. We do not build silos or use the same strategy for each client. Our belief is that the most powerful tool is owning and strategically amplifying your voice. That is what is heard above the collective noise on social media.
THE GATHER METHOD™
Instead of shouting online…we strategically gather and listen first.
Our methodology makes it all so simple. You identify and find the people you want to engage with and get into the conversation. It’s not a numbers game, it’s about people.
Together we co-create a plan that starts with building your own personal braintrust – this is where we gather intelligence that includes the who, why, and where of your curated audience. What do they like? Read? Listen to? Care about? Have no interest in? It all matters.
Once we nail it, we architect an integrated communications infrastructure that aligns with and exceeds your business goals and stays connected to your audience as the world changes… What we gather grows.