30 Ways to Figure Out What to Say

lightbulbBlogs, social media, websites, newsletters, feel like you are saying the same thing over and over? Can’t figure out how to say the same thing in a unique and different way? Almost everyone who writes experiences this frustration.  Here is a list of 30 ways you can find ideas, inspiration and content when you feel you’ve said everything there is to say already.

Share your ideas below!

Stumped? Here are 30 ways for coming up with new topic ideas…

  1. Explore New “Places” – Life changes all the time – and so does everything else.  If you feel like there’s nothing more to know about your niche or topic, break your own research habits.  Go offline and try looking for information in a new “place.”
  2. Monitor Magazine Trends – Look at the titles on the front pages of magazines in your niche.  That’s what is currently trending.  Write them down.  Go home and input phrases from those titles as keywords and see if it sparks an idea or two for you.  (Also check Magazines.com, making sure you select the correct category for your niche.)
  3. Ask Your Network – Ask people what they want you to write about – but don’t stop there.  You’ll get a much better response if you guide and “trigger” them into responding.  For example, ask them what they think you haven’t written about yet.  Or ask them to complete a sentence such as: “The most frustrating part about selecting yarn is ___________________”.
    But whatever you do – just ask!
  4. Look for Ideas on TV – Watch documentaries.  Take notes.  It’s that simple.
  5. Check Twitter to See What’s Trending – But before you rush to do this, take the time to read Twitter’s tutorial page on trending for further tips on the best way to use this feature.
  6. Categorize – Then Think of A Topic – Topics are easier to come up with if you are directed in some way, so write down a minimum of four categories. Now try to come up with your best idea for each category.  You’ll be surprised how well this tip works.  But even if you just come up with one idea, it’s totally worth the effort.
    •    Evergreen (always current)
    •    New Information
    •    Top Tips for…
    •    “How-to”
  7. Talk, Talk, Talk to Others in Your Network – Look for clues in what they say.  Interact in person, on your Facebook, in a Google+ Circle, within a mastermind forum and whenever the opportunity comes up. Look for related keywords or possible article titles in conversations.  These can trigger winning ideas!
  8. Change a Pattern – Sometimes running out of ideas means you’re getting stale.  And you get stale when you never vary your patterns.  So vary your thinking, your research techniques; even your route when you’re walking (if you’re prone to getting ideas while out walking or jogging). Write in the morning instead of afternoon. And go read some new publications.
  9. Look for Triggers – Simply log onto a relevant forum or Facebook Group and see what issues are currently triggering (a) many responses (b) heated responses (c) conflict.  Those are tip-offs that you can turn these triggers into topics.
  10. Look Through Old Files and Material – Writers tend to have dozens of unfinished articles, thoughts, ideas, and content in general lying forgotten in the depths of their hard drive – and you’re probably no exception!  Go through your hard drive and look.  You may find an evergreen gem you’d completely forgotten about hidden away in these sad little files.
  11. Spot Complaints – Learn to be alert for complaints in forum and social network posts as well as in others’ blog posts.  If you can provide a solution, you’ll gain instant hero and expert status.
  12. Mine Headlines for Topic Ideas – This doesn’t mean “steal other peoples’ headlines”:  Rather, look at headline types to trigger ideas for a new topic, mentally adding your keywords after or within the headline formula.
  13. Find lists of headlines by inserting search terms like “top 100 headlines” or “best headlines” in your Google search bar.  Learn to pick out winning formulas you can finish such as…  “The Secret of ______________________”; “A Little Mistake that ____________________”.
  14. Follow Official Authority Blogs – If you want to find out the latest news and tips for your niche, follow the quintessential authority blog for that particular niche (e.g. allfacebook.com for Facebook news; blog.linkedin.com for Linked In).
  15. Carry a Notebook and Pencil Stub – Go old school.  The best ideas are always the ones you don’t jot down, so make sure you carry a notebook and scribble down every idea you have – no matter how uninspired you might feel it is.  Later, when you have no memory of them and read them, you may be surprised at the topic ideas these notes trigger.
  16. Read the Comments – When you read articles that come up in response to [your keyword] topic ideas, be sure to read the comments below the articles.  That’s where you find the real gold – when readers point out omissions and errors, add more thoughts of their own or ask further questions.
  17. Keep an “Idea Jar” – In the old days, writers would often literally keep a container and a stack of blank paper slips for quickly jotting down ideas. Take this one step further:  Pulling an idea at random from your particular jar, then forcing yourself to write XXX number of words on the topic is a wonderful way increase your article – and idea – generation power.
  18. Search for the Keyword “Topics” – You can always be blatant about it.  Go to Google.com and search for “[your keyword] topics”. When you do this, you’ll get the top selections.  The key:  To look for – and write about – the “twist”:  The area or point other articles didn’t cover.
  19. Hit the Encyclopedias – If you always search online, go to your local public library.  Look up your topic in their Encyclopedia collection.  More often than you might think, Encyclopedias contain fascinating subject tangents and facts not currently explored online.
  20. Ask Yourself Questions – Set aside an uninterrupted fifteen minutes.  Turn off your cell phone.  Think about your niche.  Then start asking yourself questions – and do your best to finish them.  Don’t over-complicate the process:  Ask yourself questions like…
    •    What if…
    •    Why Should You…
    •    When is it…
  21. Make Topic Generation a Game – Find ways to make topic generation fun for you – not something you dread.  Challenge yourself to find ten topics (not one).  Give yourself a chocolate covered coffee bean or a truffle if you come up with a real winner.  Take yourself out for a cappuccino if you fill up your monthly blogging calendar with topics.  Whatever it takes to engage your brain ultimately ensures your topics themselves will be more engaging.
  22. Think Visually – Use mind-mapping software or hand-draw your central niche topic in a circle.  Brainstorm ideas connected with that topic (don’t try to make headlines or blog titles just yet).Play Word Association Games – Ask someone to help you with this:  You can do it in person with an assistant or peer on the phone (or at a coffee shop – make sure you have a pen and napkin handy!)  Or you can ask your forum, Facebook group or even Facebook friends to “play.”
  23. Narrow Your Topic Range – If topics feel wimpy, boring or unsatisfying they are probably too broad.  Zero in on specifics and focus on one point per post or article.
  24. Use a Bulletin Board – If you already use a bulletin board, keep a certain color of post-it notes for possible topics.  Don’t limit yourself to writing full-blown topic ideas, however – even a keyword that strikes you can be scribbled on the post-it note for future possible topic research.  Organize your ideas, you may see patterns form into brilliant ideas.
  25. Think Like a Newbie – You may be so over-familiar with your niche or hobby, you find yourself making assumptions, glossing over terms and methods, and worrying about coming up with someone “new”.  Topic generation is all about balance – different types of posts, media and content.  Put yourself in your newest member’s shoes and try to think what she would ask.
  26. Use a Life Example – People don’t respond to topics – they respond to people.  Use a single example from your own life, from someone else’s or from a famous person’s life to illustrate a niche point.
  27. Run an Open Forum – Not only is this great practice for when you’re ready to monetize it and not only does it establish you as an authority figure in your niche, you’ll find a wealth of topics and ideas in your members’ questions and posts. Just make sure you participate and keep the forum active.  A forum gives you cart blanche to come right out and ask what they want – and expect answers. And if you have to work too hard, perhaps it’s time to change topics altogether!
  28. Monetize Your Forum – Once you’re comfortable running your open forum, monetize it.  Grant privileges and assistance at the monetized level that is more specific than at the open level.  And if your niche is ripe for this, instead of Silver, Gold and Platinum levels, offer Beginner, Intermediate and Advanced (with a clear, brief explanation of each level so people can self-qualify themselves). That way, you’ll always have a clear picture of what each level of expertise struggles with, wants and aspires to.  (And you’ll know which of these groups is your most active!)
  29. Start (or Join) a Facebook Group – If your market is hot, invite subscribers and Friends to join a Facebook Group.  Explain the benefits.  And treat it much as your monetized forum – with one proviso:  Don’t do what an abnormally high percentage of Facebook Group moderators seem to be doing these days, which is withdrawing from active monitoring and participation.  That’s the way to rapidly cool off a devoted audience – and you’ll miss all those topic ideas.
  30. Look for Quotes – When all else fails, search quotes relevant to your niche.  Pick the best one and build a post around it. (Tip:  Write a bunch of evergreen, quote-based posts and keep them on tap for days when you’re really stuck for time or topic ideas.)
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14 Comments

14 Comments

  1. Beth Marshall

    Were you reading my mind when you wrote this post? I was just sitting here struggling to think about something to write for my e-newsletter next week! This will helped me get unblocked for sure….thanks!

    Reply
    • Donna

      Yes Beth this one is you YOU! Please share the strategies you use and the golden nuggets you find!

      Thanks

      Reply
  2. Laurie Burton

    Number 28.
    This one really hit home. I’m starting to feel it already. Excitement starts in my diaphragm, moving through my heart and winding up in my head. The instrument is getting fired up.

    terrific stuff

    Reply
    • Donna

      Wonderful!

      Reply
    • Donna

      Thanks for sharing this info Carole! It’s so important to get everything out of your head, you see things so differently when they are looking back at you!

      Reply
  3. Lauri Flaquer

    Donna,
    This was awesome. I loved every single minute of reading this post. I learned tons, but then again, I always do when I engage in any way with you. Thank you!

    Reply
    • Donna

      Thanks Lauri! So glad you found these tips helpful. Please share the tips you implement and your results!

      Reply
  4. Linda Joy

    As always Donna, plenty of great tips and guidance. Can’t wait to share this with my clients and peeps.

    Reply
    • Donna

      Thanks Linda! So happy this was helpful for you!

      Reply
  5. Carolyn

    Love these suggestions! Thanks, Donna 🙂

    Reply
    • Donna

      So glad you find them helpful Carolyn. Please be sure to share how you use them!

      Reply
  6. Vivien

    Hi Donna, great tips for content writers. As for a mind mapping software that Carole mentioned, I am quite into iMindQ https://www.imindq.com/ and I really recommend it. It helped me a lot with my research papers and ideas.

    Reply
    • Donna

      Thanks Vivian, so glad you found the article helpful. I will definitely check out imindq.com – I need to set-up a client with a mindmapping tool – perfect timing!

      Reply

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