We are an Innovative Social PR Firm

who consult, train, and advise high-level experts, small businesses, authors/content creators, and nonprofits to accelerate their growth and impact through the strategic leverage of Social PR intelligence

“Your brand’s competitive edge is right there, under the surface of the Collective Noise.

To claim it, you must listen on social media, own and amplify YOUR voice in relevant, targeted conversations.”

Donna Cravotta
Founder, CEO



social listening, social research, and discovery

We teach leaders, small business owners, and content creators how to own their voice and hold the voice of their organizations online and offline. To understand how they can leverage technology to communicate their stories and enlist the help of internal and external stakeholders to grow their online presence in a strategic, targeted, and human way.

When structure and strategy are applied, social media becomes the vehicle to carry the brand’s story to become familiar and trusted by established and new audiences. Our foundational systems open the door to be found by the right people, zero in on relevant conversations, measure the volume and tone, uncovers new relationships, possibilities, and opportunities that align with business objectives and gets unexpected results.

Using our toolset of social media, media opportunities, content marketing, and search marketing, we develop an integrated Social PR plan. We stay with you through every stage, guide you, keep you on track, and together grow a specific and right-fit online presence that is built on purpose. Added benefit… this new foundational element also helps you to make better-informed business decisions.

Regardless of role or industry, one trait our clients have in common, is they want to make a difference. Perhaps they need to grow an audience to launch a new business, publish a book, or start a speaking career and have no idea where to start. We take great care in empowering them and teaching them how.


  • Social Pivot PR | Author and Content Creators
    Authors & Content Creators
  • John A. DeMato | DeMato Productions | Photographer | Branded Lifestyle Portraits
    Speakers & Experts
  • Small Business Enterprise Clients | Social Pivot PR
    Small Businesses
  • Social Pivot PR | Nonprofit clients
    Mission-Based Nonprofits

What Our Clients Are Saying

For many years, I spent way too much time and money overcomplicating the whole idea of “social media.” I took a “throw spaghetti at the wall and see what sticks” approach – and NOTHING stuck! When I finally began to implement Donna’s common sense marketing approach, magic began to happen. In about two months, engagement across the board picked up by 25% resulting in increased visibility, new relationships, speaking gigs and interviews. Donna has the unique ability to “see” people and opportunities that others cannot and then turn it into strategies, plans, and content that speak directly to the people you want to meet.

Stephanie Dalfonzo, Anxiety Expert Author | Speaker | Integrative Hypnotist

The typical social media professional advised things like “We can get your name out there. Buy a list. Blast this out.” It did not feel right, what intrigued me specifically about Donna is when she said… “We’re going to listen to conversations first. We’re not going to put you out there until you are ready. First we listen, then we position, then we join the right conversations in a strategic way.” This approach has changed everything I believed social media to be.

Lorry Leigh Belhumeur, Ph.D.
CEO, Western Youth Services

While I know beyond a doubt my social ‘presence’ is imperative to the success of my business; I’ve always struggled to figure out how to do it without feeling like Sisyphus. Donna helped me to connect the dots; tying it all together beautifully and making it understandable as well as doable. I finally get it!

I now have direction, inspiration, and consistent momentum. My online presence is still a work-in-progress, yet now I’m thrilled to do it as opposed to dreading it. Her intake form alone lit a fire within me. Donna’s deep passion for her work, serving her clients, and mission to change the way we market ourselves in a more authentic and intentional way, has changed the trajectory of my business. I’m extremely grateful for my work with her.

Lisa Danforth
Business Strategy Coach

As a small business owner, it took 5 years to convince me that I needed to do social differently. (Apparently, I’m stubborn like that.) Kudos to Donna who showed me, step by step, how to build a meaningful online presence — while keeping it simple. She also pinpointed exactly which tools to leverage so that this doesn’t take over my life. If you truly want to connect with other humans who will hire you to speak, train, coach, buy your book or get press, I highly recommend hiring Donna to make it count.

Carolyn Herfurth
Business Reinvention Expert and Keynote Speaker

Before working with Social Pivot PR I had garnered media for my physical therapy businesses, but did not know what to do with it. I now have a plan in place to leverage media, I understand the intersection of social media, search, and PR, and a journalist for US News World Report recently told me that my pitch was the most relevant one he received for a media request.

Isa Herrera, MSPT, CSCS


  • Hashtags are Conversations
    How to Use Hashtags to Unlock Innovative Conversations
  • Donna Cravotta
    How to Build Trust and Relationships on Social Media
  • hands on keyboard | Social Media Intelligence at your fingertips
    Social Media Intelligence at your Fingertips

Let's Discuss How We’ll Help You Do Social Right

Privacy Preference Center


    Sign up to receive our communications, including Friday Finds which was inspired by the many fascinating things we find while conducting research for clients - plus insights on what to do with this new found knowledge or... simply be entertained.

    You have successfully signed up for our newsletter! Please check your inbox to confirm that you want to receive our communications.